“A lot of people run a race to see who’s fastest. I run to see who has the most guts.”
- Steve Prefontaine
One of the most interesting things about running in a marathon, half-marathon, or even a 5K, is the different types of runners you see during the race. As a marketer, I tend to lump people into segments. Based on my experience and observations, there are three different runner segments.
The Real Deals
These are the runners that show up an hour before the race to secure a spot right on the starting line. Typically strong, lean and muscular, Real Deals’ natural habitat is made up of a combination of yoga, granola, GU, Gatorade, and Body Glide. Real Deals are often found twisting themselves into pretzels illustrating how to properly stretch an IT band while sipping coconut water with a lemon twist.
The Steve Post-fontaines
Polar opposites of the Real Deals, Steve Post-fontaines are people whose best years are long behind them and are trying to rediscover their inner athlete (with a small “a”) through running. I think I’m the prototype for this segment. Once a four-sport high school athlete, I am now relegated to sports that require no cutting or lateral movements – running, cycling, swimming,
and golf – not necessarily in that order. You can spot the Steve Post-fontaines by their shiny new running gear, the remnants of what was at one time a larger gut, and the frostbite from all of the ice massages.
The I Need to Look Good for My Class Reunions Every Five Years (a.k.a. INLGMCREFYs, pronounced “Ingle McReffies”)
Also known as recreational runners, INGLMCREFYs can be found anywhere pushing a jogging stroller, wearing awesome striped 80s headbands, or doing laps around your block. INGLMCREFYs are the core runner group and make up the largest segment – approximately 70 percent of the running community. Without INGLMCREFYs, the Nationwide Better Health Columbus Half Marathon would be polarized, with the Second Sole employees finishing a half marathon in 1:20 and then looping back to Bexley to run the last seven miles with me and the rest of the Post-fontaines.
There are some sub-segments within each of these categories… I’d love to hear what other type of runners might be out there. Feel free to post your comments below.
And finally, for those INGLMCREFYs and Steve Post-fontaines who simply guess at what goes into a proper diet during training season, I’ve asked one of our lifestyle health coaches from Nationwide Better Health to guest blog and give us some nutrition tips. Real Deals can skip the post, which launches next Tuesday, because they already have their daily caloric intake down to
a science.

